Title: SHOEROOM booklet
Client: Shoeroom
Date Created: June 2006
Artist(s): Mohammed A. Fahmy
Tools Used: Adobe Photoshop CS, Macromedia Freehand MX

Brief: Shoeroom, newly established female footwear brand in Egypt, is categorized by one main point other than being very feminine: being very, very under priced. A campaign to highlight that quality without sounding needy had to be created, and so a promotional booklet was created with a couple advertisement inserts in there that focused on that point while remaining very modern and elegant. And if that wasn’t enough, a neat tear-out discount voucher was also put in there.

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