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Title: TREND ads 06 Brief: Being a brand new lighting-focused store, and more or less the only of its kind in the country, Trend needed a striking advertising campaign, something to drive customers through its doors without giving them any direct expectations, since the management wasn’t all too sure how people would react to such a new concept store. They couldn’t depict any actual products they retail either, because their selection is so huge, and varies in style with the only common element being “modern”; depicting any actual products could give potential customers false expectations, and so this very suggestive campaign was devised: visually informing viewers that this store focuses on lighting, most likely modern lighting, without needing to show any products being retailed. See Also: |