Title: Up Close & Personal Ad 05
Client: Up Close & Personal
Date Created: July 2005
Artist(s): Mohammed A. Fahmy
Tools Used: 105 g/m2 Canson paper, pencils, Snowman Drawing Pens, Adobe Photoshop CS, Macromedia Freehand MX

Brief: Up Close & Personal needed a simple ad that would tell people what they were selling: on-the-spot personalized gifts. The ad also needed to appeal to the store’s target audience: mainly young people who have an admiration/passion for very personalized and expressive items, while staying in context with the identity of the store. Hence, this graffiti-inspired theme was developed for it.

See Also:
Identity >>
Mural art >>