Title: Digital Karisma ID
Client:  Digital Karisma
Date Created:December 2004
Artist(s): Mohammed A. Fahmy
Tools Used: Adope Photoshop 7.0 + Macromedia Freehand MX

Brief: Complete identity development, including logo, collateral, and general image of one of Egypt’s hottest motion graphics and postproduction studios ever; Digital Karisma. The crew there had mentioned something about how their organic relationship with one another was the thing that enabled them to do the work that is released out their into the market, lending people with the crew’s charisma. You can see that reflected in the logo: an organic DK releasing a piece of it that looks digital. The tech-green against gray backdrop pinpointed Digital Karisma’s pioneering place in the market. The colors, however, were later updated in October 2005: the backdrop may be evolving and getting more trendier, but Digital Karisma still stands out, and still prevails.