Title: House Food logo
Client: House Food
Date Created: 2004
Artist(s): Mohammed A. Fahmy
Tools Used: Macromedia Freehand MX

Brief: Incorporating a name like “House Food” into a Chinese-themed logo isn’t easy. After looking at bits and pieces of the Chinese alphabet, I noticed the recurring element of the house roof on several of the markings, and I figured if the “H” and “F” were stylized enough to look Chinese and placed under that house roof mark I’d have something brilliant… just so long the final result doesn’t actually resemble some totally unrelated Chinese cuss word or something.