Title: TREND identity & collateral
Client: Trend
Date Created: May 2006
Artist(s): Mohammed A. Fahmy
Tools Used: Macromedia Freehand MX

Brief: TREND is a complete modern lighting store. The sleek, minimal letters used for the logo are reminiscent of the sleek shapes associated with modern structures. The “R” takes on the shape of an arrow, since trends are pretty much directions. And the slogan “follow it” creates a bit of interesting dialogue with the arrow-turned-“R”. The gray, red, black, and white color pallet is the basic pallet most often used for modern furniture and interiors. 

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